Do you remember books about choose-your-own-adventure? When you were reading the story, you would suddenly have choices; you would be presented with a variety of options from which you could choose. You might end up in a royal court performing for a king or going on a treasure hunt to solve an ancient puzzle as a result of your choice.
The books’ objective was straightforward: Choose for the reader. Allow them to participate in the storytelling process.
We are in a choose-your-own-adventure book in everyday life. According to the great poet Arthur O’Shaughnessy, We are the dreamers of dreams and the musicians. Every day, we have to complete tasks and overcome obstacles. We also have choices to make, and in the end, it is up to us to choose which path to take.
This knowledge, also known as the “choose-your-own-adventure” concept, serves as the very foundation of behavior-based marketing automation.
How does behavioral marketing work?
Every human being has their own distinct way of interacting with the world around them. To put it simply, these interactions are the ways in which we interact with something or someone. These interactions manifest behaviors.
We can try to own something, play with it, or use it as a tool, accept or reject it, seek it out, commune with it, or avoid it. These actions take place in every aspect of our lives, both offline and online.
In addition, the ways in which we engage with the internet mirror the actions that we take in our actual lives. Online, we can choose from a variety of options that lead us in a particular direction. You and your company have the opportunity to respond to user choices in behavior-based marketing.
Data is generated whenever a user uses an app, website, email, or social media account. You can get a sense of what the user wants and would be willing to put their time and money into by looking at the data you collect from each individual user. This data becomes a trail, or profile of the user.
Example of a small shop: cake or confetti Let’s say you own a local party store that sells costumes and a variety of party supplies and has its own cake kitchen.
A customer clicked on a linked image in a recent email campaign that advertised a sale on confetti poppers. For potential future store sales of party supplies, you might want to add them to an email list. However, if the same customer did not select the linked button in the email to place an order for a cake, you might not want to send them emails about party cake specials.
If the advertisement works, it was made to fit. A good way to understand behavior-based marketing is to think about how you use the internet every day. You have a distinct experience whenever you search for a product, browse social media, or check your email. There is a huge difference between what you see advertised to you and what I see advertised to myself.
This is due to the fact that we have diverse interests, demographics, and internet usage patterns. Different kinds of marketing emerge in our individual digital spheres as a result of the variations.
What is the relationship between marketing automation and behavior-based marketing?
In their own right, behavior marketing and marketing automation are powerful practices, but when combined, they prove to be unstoppable. When you create automated triggers that fire when users complete (or do not complete) particular behaviors, you are practicing behavioral marketing automation. There are numerous digital channels through which these behaviors can occur: users viewing a product, exploring a website, registering for an app, or clicking on a link in an email.
Types of behavioral marketing automation Everything from watching a video to reading Wikipedia in depth to clicking “add to cart” leaves a digital trail of what you liked, searched for, rejected, and wanted to show off.
There are a number of ways you can harness the power of your customers’ behaviors because you have access to so many interactions and data. You will be able to develop a marketing strategy that is superior and more engaging by utilizing practices of behavior-based marketing automation. In the end, you will also be able to discover novel and inventive methods for crafting and automating value for both your business and your customers.
Recommendations The ever-present “Customers also bought” category sneaks up on the space above the “Add to cart” button in this section.
Data from other customers who have purchased your intended product is gathered by an algorithm. It looks at their order histories to see what else they bought at the time, and it knows about products that might work well with the one you’ve chosen.
With click segmentation, you can track a customer’s clicks and decide, based on their behavior, which path to send them down. Take, for instance, automations for email marketing. Automated clicks on any hyperlinks, buttons, or linked images in an email can be tracked by email builders and used to populate segmented lists. Let’s say you create a segmented list to add attendees to your event and track the “RSVP” button in your email. Subscribers will be added to your event attendee list automatically when they click the link. You’ll be able to better communicate with attendees of your event this way.
